Nestled in the mountains of western North Carolina, Pavillon is a rehabilitation center dedicated to a holistic approach to drug and alcohol treatment. Their mission is to guide individuals and families along the path of hope, healing and lasting recovery.
The center needed a new look for their marketing materials that better reflected the spiritual, holistic philosophies they embodied. Previous iterations were riddled with stock photography and a glaring absence of design thinking. It was imperative that their new aesthetic shed the notion of a detached, procedural recovery and better communicate the spiritual journey that individuals would walk once committing to Pavillon's treatments.
We developed a refreshed visual palette, in the form of a 20 page style guide, to help guide future marketing initiatives. This consisted of a new color palette, photography guidelines, typography recommendations, a revised messaging matrix, and a library of illustrations and iconographic treatments to use moving forward.
All work was done during my time at Capstrat with a team of copywriters, strategists, and creative directors.