We partnered with local creative director Rick Binger to help House of Raeford overhaul their web presence. The large-scale chicken producer was in desperate need for a new look on the web. It was important that the family values and conscientious personas behind the company make it's way into the brand aesthetic. We developed a concept that made use of gorgeous photography, warm tones and subtle texture to help capture that sense of familiarity and approachability that was eluding them.