The big cheese came to Durham 5 years ago and has never looked back. Back in 2008 our good friends Paul & Alycia Inserra quite their jobs and moved to Durham from New York in search of better weather and a more affordable way of life. Their friends and family deemed them crazy considering their decision coincided with financial meltdown.
The foodie scene in Durham was just taking off and one or two food trucks starting popping up on the scene. Inserra saw the opportunity at hand and begged, borrowed and stole his way into a mammoth truck outfitted for grilling where he would launch his grilled cheese dream. Coined after the financial crisis that was so integral to their story, American Meltdown started slinging gourmet grilled melts soon thereafter.
We worked with Paul & Alycia on his brand identity, designed the truck wrap, redesigned his website, and continue to help them with ongoing marketing and collateral work. We've done posters for pop-up restaurants they've conceived (don't miss it if you hear of one) and promotional print material for their truck.
In 2015, American Meltdown (along with compatriot truck Porchetta) was tapped by Southpoint Mall to open a brick and mortar shop in the mall dining court. We worked with the AM team to develop the look and feel of the shop from top to bottom. Everything from signage to tile color was considered at Harbor.
Our work with AM is a great example of a client/contract relationship developing into a longstanding partnership that we couldn't be happier about. Lastly, if it's available, do yourself a favor and order a Kubla Kahn melt next time you spot the truck in the wild.