One of the core objectives of the American Institute of CPAs is to nurture interest in accounting among college students. Among a variety of digital marketing tactics, we at Capstrat pitched the idea of an accounting guidebook for career fairs and collegiate events. The book, as with the majority of the materials we developed for AICPA, was rooted in a youthful, irreverent tone that worked to disarm students around preconceived notions of the accounting industry - particularly as being a boring career path. The book we developed was titled The Future CPA's Guide to Work and World Domination. The book consisted of spreads relaying proverbial bits of advice organized thematically by chapter. I got to design the core book elements - cover, chapter intros, etc. - and worked on a number of fun spreads. The book was recognized nationally with a gold Addy award.
CD: Lindsey Bennett
CW: Amy Cozart, Colin Dullaghan