Advantage Tennis is a new retail tennis shop located in Hillsborough, North Carolina. Aiming to be much more than a pro shop, Advantage hopes to reframe preconceived notions about the game with young athletes across the state. By offering free lessons through local high schools and community workshops at regional events, Advantage is trying to revive enthusiasm for the sport and create a new generation of players.
We worked with Advantage to design their identity, and helped them roll out their brand across a number of marketing assets.