Every year the Raleigh-Durham chapter of AAF partners with local creatives to help craft a new identity and theme for the next Addy awards gala. During my time at Capstrat, I was fortunate enough to work with the AAF on the 2013 awards program. We developed a film noir theme that consisted of an irreverent but true-to-form mystery plot that was woven through promotional materials and brought to life during the show itself. We worked with teams of local creatives who all donated their time, talent and resources to bring the event to life. We hired a few local actors to play the lead roles of our story and used them for all of our marketing materials. We invited local creative directors to play small roles in our storyline and captured them alongside our actors in a large scale photoshoot that spanned two days - all shot by Natalia Weedy.
By the time we were wrapped on the project we had created: a teaser trailer, an event website, promotional collateral (4 posters and a flyer), event category videos, and the official awards book.
I oversaw two photoshoots and the video production, as well as serving as the art director and lead designer on the project. Jim Doughty was my copywriter partner in crime behind all of the show materials (as well as the voice in every video!) and the two of us worked closely with Todd Coats, Jim Regan and Hannah Hoffman on all of the marketing materials.
Photography: Natalia Weedy
Videography: Martin Brown